Search Engine Optimization
SEO Overview
SEO is the practice of optimizing a web site in order to increase the traffic the site receives from search engines (like Google). There are many different ways to optimize a web site for better search engine performance. How your page is written, what words are in your headers, how your web site is structured, the list goes on and on.
Luckily, you don't have to worry about the details. Using our SEO services, we'll explain your current situation and show you some of the possibilities available to you.
SEO Services
LCS offers the following Search Engine Optimization related services:
- SEO Assessment - a baseline report of your current site's "search engine friendliness". Recommended for first time SEO customers.
- SEO Checkup - make sure your site has the basics in place for good search engine performance. Great for one-time tune-ups or periodic check ups.
- PPC Campaign - a fully managed, pay-per-click advertising campaign
- Web Site Traffic Analysis - regular monitoring of your web site's traffic. We'll use traffic trends to identy what's driving traffic on your site, and where it's being driven to.
- Online Marketing Assistance - we'll help you harness the power of the Internet to market your products and services
On Page SEO
On Page SEO are the things we have most control over: the actual content of your web site. The content of your web pages, and how they are laid out, is the most important factor contributing to your site's search engine performance.
LCS can help you develop search engine friendly web pages.
Off Page SEO
Off page SEO are things NOT on your web site that can help it's search engine positioning. The most essential are referral links: other web sites that link to yours. The more sites that link to your's, the more relevant your site becomes.
No Link Farms
Not all links are created equal. "Link Farms" are web sites that do nothing but link to other web sites (usually for a small fee). They don't provide any original content themselves, and links from these sites could actual HURT your site's rankings.
LCS does not use link farms.